How Hi Media Group Scaled Global Distribution & Monetization with MatchMaker from Octopos Network

The Challenge

Hi Media Group is a content powerhouse specializing in film, music, and entertainment content, known for its creativity and production quality. With a rapidly expanding library and a team of over 40 professionals, the company had established itself as a major player in its home markets. But leadership had a much bigger vision: they wanted Hi Media Group’s work to be seen, enjoyed, and monetized by audiences worldwide.

Yet, this goal came with significant obstacles:

• Limited Global Reach
  Despite a growing catalog, over 80% of Hi Media Group’s video views came from only two core markets - limiting international recognition and monetization. Attempts to grow through traditional syndication were slow and resource-heavy.
  
• Inefficient Partner Discovery
  The company spent nearly hundreds of hours each week identifying, researching, and reaching out to potential distribution partners. Often, these efforts resulted in low response rates or mismatched channels that failed to generate meaningful results.
  
• Inconsistent Monetization
  Only 30% of published content generated predictable, recurring revenue. Hi Media Group faced fluctuating CPM rates and unpredictable ad revenues, making financial forecasting and investment in future productions a challenge.
  
• Lack of Audience Data
  With little insight into how international viewers engaged with their content, Hi Media Group struggled to refine its distribution strategy and optimize content for new demographics.

The leadership team knew that without a smarter, scalable solution, Hi Media Group’s potential would remain capped - and many great projects might never find the audience they deserved.

The Solution

In late 2023, Hi Media Group decided to reimagine its approach to global distribution. After evaluating several options, the team partnered with MatchMaker from Octopos Network - a digital platform designed to match premium content owners with a curated network of channel partners worldwide.

Why MatchMaker?

MatchMaker was built to address the precise pain points facing Hi Media Group. The platform provides:

• Access to 300+ Pre-Qualified Channels
  Instantly connect with a vast pool of vetted channel owners operating across 25+ countries and every major entertainment niche - from streaming platforms to niche YouTube channels and regional OTT services.
  
• Intelligent Matching Algorithm
  MatchMaker doesn’t simply list content or contacts. Its advanced algorithm analyzes the unique audience, genre, and engagement data for each channel, then pairs content assets with partners who have a demonstrated track record of success in those specific verticals.
  
• Automated Rights Management and Reporting
  The platform streamlines the negotiation, licensing, and reporting process, ensuring that both Hi Media Group and its channel partners have clear agreements and transparent performance analytics.
  
• Real-Time Performance Insights
  Hi Media Group gains access to a dashboard with live metrics, showing how each piece of content performs in new markets, enabling quick optimization and strategy refinement.

The Onboarding & Matching Process

Within just two weeks of onboarding:

• Content Catalog Integration: Hi Media Group uploaded more than more than 1,000  film, music, and entertainment titles into the MatchMaker platform, complete with metadata, audience demographics, and historical performance.
  
• Partner Discovery: The system instantly identified over 180 high-potential channel matches, filtering for language, region, content style, and engagement history.
  
• Personalized Pitches: MatchMaker facilitated direct communication, sharing personalized content packages and marketing collateral with target channel partners.
  
• Automated Deal Flow: Within the first month, 35 distribution agreements were signed - some with multi-channel networks spanning multiple continents.
  

The Results

The collaboration between Hi Media Group and MatchMaker from Octopos Network delivered measurable, transformative outcomes:

Unprecedented Global Expansion

• 78 New Distribution Channels
  Hi Media Group’s content is now live on 78 partner channels across North America, Europe, Southeast Asia, the Middle East, and Latin America - up from just 14 international channels prior to MatchMaker.
  
• 150 Million New Views in Six Months
  Within half a year, content distributed through MatchMaker has accumulated over 9.2 million new views, representing a 280% increase compared to the same period the previous year.
  
• 25+ Countries Reached
  Hi Media Group’s entertainment content now reaches viewers in more than 25 countries, breaking into key emerging markets and niche verticals.
  

Revenue Growth & Monetization

• Approximately $500K+ in New Revenue
  Channel partnerships generated an estimated $500,000 in incremental revenue in just six months, with average CPMs 20% higher than previous syndication efforts.
  
• 60% Increase in Monetization Rate
  The share of monetized content rose from 30% to nearly 50% of total catalog, with multiple titles now enjoying recurring revenue from several markets simultaneously.
  
• New Revenue Streams
  For the first time, Hi Media Group was able to monetize content through diverse methods: ad revenue shares, direct licensing fees, and bundled premium packages for OTT and FAST channels.
  

Workflow & Efficiency

• 75% Time Savings
  By automating the partner discovery and deal management process, Hi Media Group cut outreach and negotiation hours from over 100 hours per month to less than 20 hours - allowing creative teams to focus on production.
  
• Data-Driven Optimization
  Access to real-time performance analytics led to a 34% increase in audience retention and engagement scores, as content could be rapidly fine-tuned for specific markets.
  
• Rapid Market Testing
  The ability to instantly launch titles on new channels allowed Hi Media Group to test content appeal in emerging regions and quickly scale what worked.
  

Brand & Creative Impact

• Enhanced Global Brand Recognition
  With more content reaching new viewers, Hi Media Group saw an uptick in social media followers, direct inquiries from new partners, and international press mentions.
  
• Showcasing Creative Range
  By finding channel partners in diverse niches (from indie music to documentary film to family entertainment), Hi Media Group was able to highlight the full scope of its creative expertise.
  

Looking Ahead

The partnership between Hi Media Group and MatchMaker from Octopos Network has not only delivered impressive short-term wins, but also set the stage for sustainable, long-term growth:

• Evergreen Revenue: As new content is added to the platform, it can be quickly distributed, keeping the revenue engine running without heavy lift from internal teams.
  
• Strategic Market Entry: Real-time analytics now inform future production and acquisition, enabling Hi Media Group to develop projects tailored to high-opportunity regions and genres.
  
• Ongoing Innovation: With the time and resources saved, Hi Media Group is investing in new creative projects - including collaborative productions with newly discovered channel partners.
  

Conclusion

Hi Media Group’s story is proof that even the most talented content producers can struggle to unlock the global potential of their work - unless they have the right distribution tools. By partnering with MatchMaker from Octopos Network, Hi Media Group turned global distribution from a challenge into a scalable, repeatable process. The numbers speak for themselves: millions of new views, tens of thousands in incremental revenue, and brand visibility in over two dozen new markets.

Today, Hi Media Group is recognized not only as a leader in content production, but also as a global innovator in digital content distribution and monetization. The collaboration with Octopos Network continues, with the team confident that the next chapter will be even more impactful.